It looks like CDEC is making big moves, perhaps partially funded by the ticket sales through Dota client. For more information on CDEC and what they’re doing in Dota 2, check here.
Starting on June 23, and ending the week of November 3, every Sunday evening (China time) at 20:00, CDEC will, from its weekly top 20 rankings of participating players, invite 8 professional players to be joined with 2 non-professional players, to take part in a weekly “Midnight Snack Cup” series. Each Sunday night in this “Midnight Snack Cup” series, two BO1s will be played, with the winning side of each BO1 getting 1000 RMB to split between themselves, meaning there will be 2000 RMB in prizes each week for 20 weeks. (20 weeks x 2 games, 1000 RMB for victor of each game = 40 games, total prize for winners at 40,000 RMB)
Additional individual prizes for players will be handed out twice over the 20 week period. The “Most Stable Performance Prize” will go to the professional player with the highest number of wins, and will be awarded 10,000 RMB. The “Best Newcomer Prize” will go to the non-professional player with the most wins, and will be awarded 5000 RMB. Both of these prizes will, as mentioned before, be handed out once at week 10, and once at week 20, for a total of individual player prizes amounting to 30,000 RMB.
This means that for CDEC competition, in the 20 weeks between June 23 and November 3 this year, there will be 70,000 RMB (11,400 USD) in prize money handed out to the best participants, professional and non-professional alike, in both team format and individual format.
For CDEC streams, English and Chinese, check their stream page at http://live.vpgame.cn/
Sources: https://www.facebook.com/VPGAMECDEC/posts/541640935896281 – http://dota2.replays.net/news/page/20130623/1825189.html